Due to the COVID-19 pandemic, lots of trade fairs had to be cancelled, which are essential marketing and sales channels for lots of b2b companies. We partnered with FRORIEP to help them reconnect to their business partners, clients, and fellow international lawyers by launching their first online commercial: Thinking of you.

The idea behind this project was to show items around the office that tell a story. The empty office. The bottle of disinfectant. A Swiss army knife. Chocolate and other gifts. Facemasks. Business cards. The website and LinkedIn. It was the most efficient and elegant way to tell the story. We decided to record the partner for the voice-over. This decision made the video so much more personal and authentic.